No matter the market, no matter the circumstances, every interaction is an opportunity to sell. A Practical Guide to Making Sales is your complete roadmap to success in direct selling. Inside this guide, Marlow Stevens combines timeless principles, modern psychology, and real-world strategies to help you: Pre-plan every appointment for maximum impactSecure face-to-face meetings and bypass gatekeepers with confidenceRead body language and micro-expressions to gauge intentHandle objections and resistance with skill and authorityApply continuous and strategic closing techniques, including the Seven Basic Closing Techniques (Charles B. Roth)Integrate multi-decision-maker strategies for complex salesUse AI responsibly to prepare and verify claims without risking credibilityIdentify and act on opportunistic sales situations outside the traditional floorMaintain mental toughness, focus, and discipline in high-pressure environmentsFrom dealerships to networking events, from casual encounters to multi-stakeholder boardrooms, this guide teaches you how to observe, influence, and close at every opportunity. With practical examples, actionable tips, and a structured, repeatable workflow, it's the definitive manual for professional sales success.
ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $20. ThriftBooks.com. Read more. Spend less.