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A Manual for Repertory Grid Technique
Edition Description
First published in 1977, this now classic manual has been completely revised and updated to reflect the enormous changes that have taken place both in the popularity of repertory grid methods and in the study of the methods themselves. Aimed at novices as well as those already...
Edition Details
Format:Paperback
Language:English
ISBN:0470854901
Format: Paperback
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A Manual for Repertory Grid Technique
Edition Description
Grewal/Levy was designed for today's changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides...
Edition Details
Format:Paperback
Language:English
ISBN:0122654560
Format: Paperback
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