A Manual for Repertory Grid Technique

by Donald Bannister, Fay Fransella, Richard Bell, et al.

Book Overview

Grewal/Levy was designed for today's changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors up to date tools every month through the monthly newsletter.It has a strong emphasis on experiential learning and focuses on the value that marketer's create...

• Format: Paperback
• Language: English
• ISBN: 0122654560
• ISBN13: 9780122654565
• Release Date: January 1977
• Publisher: Academic Press
• Length: 206 Pages
• Weight: 0.75 lbs.