A lucrative double-standard on pop culture

By Michiko Yamada

This book analyzed the messages Japanese TV commercials with Western Hollywood celebrities contained from three methodological perspectives: content analysis, interviews, and semiology. Content... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3639243323
• ISBN13: 9783639243321
• Release Date: June 2010
• Publisher: VDM Verlag
• Length: 208 Pages
• Weight: 0.69 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"