A Journalist's Guide to Public Opinion Polls

by Sheldon R. Gawiser and G. Evans Witt

Book Overview

This straightforward text provides journalists, both professional and student, with an explanation of the realities of an increasingly important facet of today's precision journalism--public opinion polling. The work aims to provide the skills necessary for evaluating and interpreting survey results accurately. After a brief review of the historical relationship between the press and public opinion, the authors examine the polling environment today...

• Format: Hardcover
• Language: English
• ISBN: 027594722X
• ISBN13: 9780275947224
• Release Date: October 1994
• Publisher: Praeger
• Length: 192 Pages
• Weight: 0.89 lbs.
• Dimensions: 0.8" x 5.7" x 8.6"