A Guide to Empirical Research in Communication: Rules for Looking

By John Sumser

This easy-to-understand introduction to the topic engages students in the research process. It explains difficult scientific and statistical concepts in simple terms and looks at how the rules of looking are applied in four different areas of study: field research, experimentation, survey research and content analysis.

• Format: Paperback
• Language: English
• ISBN: 0761922229
• ISBN13: 9780761922223
• Release Date: October 2000
• Publisher: SAGE Publications, Inc
• Length: 248 Pages
• Weight: 0.75 lbs.
• Dimensions: 8.8" x 0.8" x 6.0"

Customer Reviews

Solid Communication Perspective

My students respond well to this tight, readable, overview of research in communication studies. I find the book to be a useful core text for various student levels. The book even works for an introduction to new graduate students with a background in a different field and a springboard for our majors.