A Different Way

By Carol P Cornwell and Atul S Thakkar

This brief book shares personal details of how three entrepreneurs created a humanity, values-based, and financially successful company. It was 1984, an exciting time in the newly born personal computing or networking industry. Nearly thirty years before the conscious capitalism movement began, and a decade or more before corporate social responsibility was a topic in boardrooms, the authors established Attronica Computers, Inc. Their belief was that financial and economic success would come from following moral or ethical, legal, and humanity-oriented business principles, while serving customers to achieve the same results for them.

What you will learn from this book is that value-driven profitability comes from many opportunities in everyday business life. You will see them when you look at and hear the people around you: your employees, your customers. This book is written in quick-to-read, conversational format, with thoughtful discussion questions at the end of each chapter.

• Format: Paperback
• Language: English
• ISBN: B0FHZ5PB8J
• ISBN13: 9798894857428
• Release Date: June 2025
• Publisher: Covenant Books
• Length: 62 Pages
• Weight: 0.21 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"