A Different View of the NBA: The Globalization Process (The Modern NBA Analysis Ser.)

By Ali Yildirim

The NBA's journey from a regional league to a global powerhouse is one of the greatest success stories in modern history. A Different View of the NBA: The Globalization Process takes you inside the strategy, the technology, and the legendary talent that made it possible.

Across nine detailed chapters, discover how the NBA:

Leveraged the 1990s boom to reach international markets.Utilized cutting-edge technology to connect with fans across every time zone.Managed the rise of international superstars who redefined the sport.Navigated the complex controversies of global business.

From the first tip-off in a new market to the future of international expansion, this is the definitive guide to the NBA's global revolution.

• Format: Hardcover
• Language: English
• ISBN: 1970277742
• ISBN13: 9781970277746
• Release Date: August 2026
• Publisher: Omega IP Holding, Inc.
• Length: 84 Pages
• Dimensions: 9.2" x 0.4" x 6.2"