A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics

By Marko Sarstedt and Erik Mooi

Book Overview

Compact, hands-on, and step-by-step introduction to quantitative market research techniquesDiscusses the theory of important quantitative techniques and links directly to their use in SPSS Includes a... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 3642125409
• ISBN13: 9783642125409
• Release Date: February 2011
• Publisher: Springer Verlag
• Length: 307 Pages
• Weight: 1.40 lbs.
• Dimensions: 9.3" x 1.0" x 6.3"