A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics

By Marko Sarstedt and Erik Mooi

Book Overview

Compact, hands-on, and step-by-step introduction to quantitative market research techniques

Discusses the theory of important quantitative techniques and links directly to their use in SPSS

Includes a wide range of educational elements, such as learning objectives, keywords, self-assessment tests, and case studies

• Format: Paperback
• Language: English
• ISBN: 3662585928
• ISBN13: 9783662585924
• Release Date: January 2019
• Publisher: Springer
• Length: 396 Pages
• Weight: 1.28 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"