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A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics
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A Concise Guide to Market Research: The Process... 3662585928 Book Cover

A Concise Guide to Market Research: The Process...

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Compact, hands-on, and step-by-step introduction to quantitative market research techniques

Discusses the theory of important quantitative techniques and links directly to their use in SPSS

Includes a wide range of educational elements, such as learning...

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Language:English
ISBN:3662585928
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Market Research: The Process, Data, and Methods... 9811353441 Book Cover

Market Research: The Process, Data, and Methods...

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ISBN:9811353441
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A Concise Guide to Market Research: The Process... 3642539645 Book Cover

A Concise Guide to Market Research: The Process...

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Market Research: The Process, Data, and Methods... 9811052174 Book Cover

Market Research: The Process, Data, and Methods...

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A Concise Guide to Market Research: The Process... 3662567067 Book Cover

A Concise Guide to Market Research: The Process...

By and
Edition Description

Compact, hands-on, and step-by-step introduction to quantitative market research techniques

Discusses the theory of important quantitative techniques and links directly to their use in SPSS

Includes a wide range of educational elements, such as learning...

Edition Details
Format:Hardcover
Language:English
ISBN:3662567067
Format: Hardcover
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A Concise Guide to Market Research: The Process... 366251981X Book Cover

A Concise Guide to Market Research: The Process...

By and
Edition Description

This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis...

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Language:English
ISBN:366251981X
Format: Paperback
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79.99
A Concise Guide to Market Research: The Process... 3642125409 Book Cover

A Concise Guide to Market Research: The Process...

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Language:English
ISBN:3642125409
Format: Hardcover
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