50 Trade Secrets of Great Design Packaging

By: Cliff, Stafford

Book Overview

A collection of 50 contemporary projects taking a close look behind the scenes to reveal the design processes that were involved from conception to completion. The book also covers the problems that... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1564968723
• ISBN13: 9781564968722
• Release Date: September 2005
• Publisher: Quayside
• Length: 224 Pages
• Weight: 2.35 lbs.

Customer Reviews

Great!

Lots of good information in this book. Designs are for mass-appeal, yet the projects are a bit out of the ordinary.

This book is for packaging design/graphic artist

If your'e an artist, this book will help you design your packages, it got a lot of design samples,printed in a nice paper, fully colored with alot of explanation and some sketches and samples of packages before they produced the final packaging output.

One of my favorites

As a graphic designer, I found this book very helpful. It shows how products were created from concept to finish. It has become one of my staples in my library. Very inspirational as well.

good book

I bought this book because it was a textbook for packagedesign class. Easy to read, nice photographs but littlebit expensive.

50 full design packages.

Package Design is a creative process: from its first concepts till the actual product, everything influences the final result: the market, the consumer, the competitors, the budget, the printing process, everything... The book's great merit is to show some of the most valuables cases and its step by step development process. And the great secret shown here is the many roughts and the lay outs stages, like no other book can show.