This book aims to be a comprehensive guide for students, scholars and anyone interested in the complex mechanisms of political communication. Exploring key questions and issues in the field sheds light on how messages are created, disseminated and received in the political arena. Readers will gain an understanding of the strategies used by political actors, the role of the media in shaping discourse, and the impact of new technologies on the democratic process. The book is divided into 50 research questions that address critical aspects of political communication, offering theoretical frameworks, empirical evidence, and practical examples to illustrate key points.
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