10 Principles of Good Advertising

by Robert Shore

Engagingly written by journalist and critic Robert Shore, this book provides the basic principles behind creating a successful advertisement. With clear explanations, illustrations and checklists for... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1908126302
• ISBN13: 9781908126306
• Release Date: September 2014
• Publisher: Artis
• Length: 176 Pages
• Weight: 1.45 lbs.
• Dimensions: 0.6" x 7.5" x 9.5"