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Montgomery, David Bruce
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Stochastic Models of Consumer Response
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30.95
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A Probability Diffusion Model of Dynamic Market Behavior
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A Stochastic Response Model With Application to Brand Choice
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Applications of Management Science in Marketing (Prentice-Hall international series in management)
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Personal selling decisions
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Pricing Decisions
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18.24
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Introduction to Management Science and Marketing
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Estimating the dynamic effects of marketing communications expenditures
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Remedies : Cases and Materials
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A multiple-product sales force allocation model
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