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Chester R Wasson
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Marketing management: The strategy, tactics & art of competition
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Marketing management: The strategy, tactics & art of competition
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8.59
Format: Paperback
Condition: Good*
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Cases in product policy, pricing tactics, and competitive strategy
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Cases in product policy, pricing tactics, and competitive strategy
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Condition: Good
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Buying Behavior and Marketing Decisions
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Buying Behavior and Marketing Decisions
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Dynamic Competitive Strategy and Product Life Cycles
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Dynamic Competitive Strategy and Product Life Cycles
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The economics of managerial decision: Profit opportunity analysis [b...
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The economics of managerial decision: Profit opportunity analysis [by] Chester R. Wasson (ACC business series)
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Consumer behavior: A managerial viewpoint
Consumer behavior: A managerial viewpoint
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Research analysis for marketing decision
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Research analysis for marketing decision
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Product management: Product life cycles and competitive marketing st...
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Product management: Product life cycles and competitive marketing strategy
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Understanding Quantitative Analysis
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Understanding Quantitative Analysis
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Dynamic competitive strategy & product life cycles
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Dynamic competitive strategy & product life cycles
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Managerial Economics - Text and Cases
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Managerial Economics - Text and Cases
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Interpreting & using quantitative aids to business decision
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Interpreting & using quantitative aids to business decision
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