Fashion Entrepreneurship: Retail Business Planning

By Tina M. Sterling, Michele M. Granger, Tina Sterling

Book Overview

Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship: Retail Business Planning , 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts. PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501395451. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com.

• Format: Paperback
• Language: English
• ISBN: 150131016X
• ISBN13: 9781501310164
• Release Date: August 2011
• Publisher: Fairchild Books
• Length: 392 Pages
• Weight: 2.15 lbs.
• Dimensions: 0.8" x 23.9" x 10.5"

Customer Reviews

Business planning simplified--Excellent concept!

This is an ideal resource for building a business plan to secure funding for a fashion retail store. Step-by-step guidelines for writing the plan and operating the store. There is nothing else like this book on the market!

Fashion Entrepreneurship: Retail Business Planning

This book is required reading for those interested in opening any form of fashion retail business. The text provides step-by-step guides and well thought-out examples for the reader to follow in preparing a business plan unique to this type of retailing.

Fashion Entrepreneurship

If you are entering the world of retail fashion or the fashion industry this book is an absolute necessity. Excellent detailed information taking the reader through the fashion retail process, e-commerce and writing a buisness plan. The CD rom that comes with the book is superior to other business plan software and makes writing a business plan easy.