Innovation Branding: From Theory to Practice

By Itzhak Mashiah

Innovation Branding explores how "innovation" has evolved from a buzzword into a powerful cultural, rhetorical, and strategic force.

• Format: Paperback
• Language: English
• ISBN: 104113732X
• ISBN13: 9781041137320
• Release Date: October 2026
• Publisher: Routledge
• Length: 270 Pages
• Weight: 0.91 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"