Strategic Brand Management: Surviving the Competitive Environment

By Rajat K Baisya

The book covers the subject of brand management in a fiercely competitive market environment. In an age in which brand is the most valuable asset in a business, the book discusses, with illustrations, the process of building and protecting brands, what it takes for a popular name to become a brand, and then, a power brand.

• Format: Paperback
• Language: English
• ISBN: 1032947462
• ISBN13: 9781032947464
• Release Date: October 2026
• Publisher: Routledge
• Length: 318 Pages
• Weight: 1.07 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"