Rumor in the Marketplace: The Social Psychology of Commercial Hearsay

By Frederick Koenig

Book Overview

This fascinating study of commercial rumors--those directed at products, producers, corporations, or retailers--presents case studies illustrating the types and impacts of rumors that can seriously affect a company's image and finances.

The volume identifies factors that generate rumors and lead to their communication, with specific discussion of oral communication networks. The special roles of television, call-in radio shows, and media personalities are discussed, as is that very special marketplace--the stock market. This study also provides insights and guidelines for preventing and handling commercial rumors.

• Format: Hardcover
• Language: English
• ISBN: 0865691177
• ISBN13: 9780865691179
• Release Date: September 1985
• Publisher: Praeger
• Length: 194 Pages
• Weight: 1.08 lbs.
• Dimensions: 0.9" x 6.4" x 9.6"