The Great Marketing Turnaround: The Age of the Individual-And How to Profit

By Stan Rapp and Stan Tom Collins Rapp

Book Overview

The authors of MaxiMarketing offer the first comprehensive look at the concepts, tools, and techniques that today's most innovative companies are using to tap new markets with high-tech, highly... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0133655601
• ISBN13: 9780133655605
• Release Date: January 1990
• Publisher: Prentice Hall Direct
• Length: 300 Pages
• Weight: 1.50 lbs.
• Dimensions: 9.3" x 1.0" x 6.3"