Political Persuasion in Presidential Campaigns

This work incorporates the insights of many of America's foremost analyst of political campaigns. Coverage of a presidential campaign is examined by journalists both from print and television. In addition to staff professionals and journalists, academic experts in various aspects of presidential campaign communication analyze how key communicative components affect campaigns.

• Format: Hardcover
• Language: English
• ISBN: 0887380786
• ISBN13: 9780887380785
• Release Date: May 1987
• Publisher: Routledge
• Length: 228 Pages
• Weight: 1.20 lbs.