Shelby D. Hunt

Marketing Theory: Foundations, Controversy, Strategy, and Resource-Advantage Theory

Shelby D. Hunt

Out of Stock

A General Theory of Competition: Resources, Competences, Productivity, Economic Growth (Marketing for a New Century)

Shelby D. Hunt

$142.00

Foundations of Marketing Theory: Toward a General Theory of Marketing

Shelby D. Hunt

Out of Stock

Controversy in Marketing Theory: For Reason, Realism, Truth, and Objectivity

Shelby D. Hunt

$73.99 - $350.00

Marketing theory: The philosophy of marketing science (The Irwin series in marketing)

Shelby D. Hunt

Out of Stock

Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science

Shelby D. Hunt

$29.99

Relationship Marketing (Legend in Marketing)

Shelby D. Hunt

$80.28 - $97.51

Macromarketing, Ethics, and Social Responsibility: The Development Period (Legend in Marketing)

Shelby D. Hunt

$97.51

Resource-Advantage Theory: The Development Period (Legend in Marketing)

Shelby D. Hunt

$97.51

Marketing Theory: Philosophy of Science Controversies in Marketing (Legend in Marketing)

Shelby D. Hunt

$80.28 - $97.51

Channels of Distribution (Legend in Marketing)

Shelby D. Hunt

$80.28

Marketing Theory: The Nature and Scope of Marketing (Legend in Marketing)

Shelby D. Hunt

$80.28 - $97.51

Resource-Advantage Theory: The Research Tradition Period (Legend in Marketing)

Shelby D. Hunt

$80.28

Marketing Theory: Philosophy of Science Foundations of Marketing (Legend in Marketing)

Shelby D. Hunt

$80.28