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Noah J. Goldstein
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Books by Noah J. Goldstein
Yes!: 50 Scientifically Proven Ways to Be Persuasive
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The small BIG: small changes that spark big influence
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Yes!: 60 secrets from the science of persuasion
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The Little Book of Yes: How to win friends, boost your confidence and persuade others
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Six Degrees of Social Influence: Science, Application, and the Psychology of Robert Cialdini
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