John D.C. Little
Books by John D.C. Little
A mixed integer linear program for synchronizing traffic signals for maximal bandwidth
$26.95
Brandaid: An On-Line Marketing-Mix Model (Classic Reprint)
Out of Stock
Operations research in marketing: what's up
$18.42 - $29.95
A Multivariate Adaptive Control Model
$29.95
Mediac: An On-Line Planning System
$26.95
A Logit Model of Brand Choice Calibrated on Scanner Data
$18.42 - $29.95
Models and Managers: The Concept of a Decision Calculus
$18.42 - $29.95
A Market Share Theorem
$16.59 - $26.95
Puerto Rico's Citizen Feedback System: 519-71; March, 1971
$29.95
Notes on Marketing Experimentation
$30.95
Adaptive Control Systems in Marketing
$29.95
Research opportunities in the decision and management sciences: report of the Dallas National Science Foundation workshop
$18.42 - $29.95
A Media Selection Calculus
$20.25
A Method for Synchronizing Traffic Lights
$18.42 - $29.95
An experiment in approval voting
$26.95
Mediac, an On-Line Media Selection System - Primary Source Edition
$16.59 - $26.95
When and What to Buy--a Nested Logit Model of Coffee Purchase
$16.59
Branch and Bound Methods for Combinatorial Problems
$18.42
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