- Impulse Buying Behavior in Shopping Malls: A Malaysian Perspective: The Impulse Buying Behavior Among Consumers in the Shopping Malls in Malaysia
- Service Channel Transformation in Retail Banking: A Malaysian Perspective
- Channel Innovation in Commercial Banking Sector: A Malaysian Perspective
- THE DETERMINANTS OF CONSUMER BUYING BEHAVIOUR IN MOBILE PHONE INDUSTRY: In the perspectives of Malaysia
- Students'attitude Towards Advertising in Higher Education Institutions






