Students'attitude Towards Advertising in Higher Education Institutions

By Jayaraman Munusamy

This study is about students attitude towards advertising in higher education institutions in Malaysia. It investigated the seven belief factors namely the Product Information, Hedonic Effect,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3844326669
• ISBN13: 9783844326666
• Release Date: April 2011
• Publisher: Lap Lambert Academic Publishing GmbH & Company KG
• Length: 156 Pages
• Weight: 0.53 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"