James U. McNeal
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Books by James U. McNeal
Kids as Customers: A Handbook of Marketing to Children
$9.19 - $106.01
The Kids Market: Myths and Realities
$9.49
Dimensions of consumer behavior
Out of Stock
Children As Consumers: Insights and Implications
$5.59
On Becoming a Consumer: Development of Consumer Behavior Patterns in Childhood
$108.73
Consumer behavior, an integrative approach
Out of Stock
Introduction to Consumer Behaviour (Marketing)
$9.09
Advertising to Children in China
$30.98
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