Gerard J. Tellis
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Books by Gerard J. Tellis
Will & Vision: How Latecomers Grow to Dominate Markets
$15.49 - $16.19
Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century)
$5.79 - $156.00
Unrelenting Innovation
$4.89 - $25.95
Advertising and Sales Promotion Strategy
$15.89
The SAGE Handbook of Advertising
$190.90
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