Gerard J. Tellis
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Books by Gerard J. Tellis
Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century)
$8.19 - $156.00
Will & Vision: How Latecomers Grow to Dominate Markets
$14.99 - $17.79
Unrelenting Innovation
$7.39 - $26.71
Advertising and Sales Promotion Strategy
$15.89
The SAGE Handbook of Advertising
$194.64
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