Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media

by Dan Gingiss and Jay Baer

Book Overview

This is the kind of book that you don't read once; you read it forever.-Jay Baer, president of Convince and Convert and author of Hug Your Haters: How to Embrace Complaints and Keep Your Customers

Social media has changed customer service forever. It has shifted power from brands to consumers, requiring a different way of thinking about customer engagement.

Dan Gingiss has interviewed dozens of business leaders on his...

• Format: Paperback
• Language: English
• ISBN: 1542732387
• ISBN13: 9781542732383
• Release Date: March 2017
• Publisher: Createspace Independent Publishing Platform
• Length: 190 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.6" x 5.7" x 8.9"