Trees Don't Grow to the Sky: The Fundamentals of Product Lifecycle Management

by Matthew Fitzgerald

It is the job of the Product Manager to drive the product lifecycle for maximum short- and long-term profitability. Unfortunately, the job doesn't come with an owner's manual. Until now. "Trees Don't Grow to the Sky" guides the reader through the stages of the product lifecycle, including examples most people are familiar with and everyone can understand. Each step of the way, the reader will come to appreciate the nature of the four unique lifecycle...

• Format: Paperback
• Language: English
• ISBN: B08B7K5BFR
• ISBN13: 9798644076208
• Release Date: June 2020
• Publisher: Independently Published
• Length: 108 Pages
• Weight: 0.37 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"