Total Telemarketing

by Robert J. McHatton

An expert explains how to set up a profitable telemarketing operation. Begins with discussion of proper marketing goals, factors for success, facility requirements, monitoring, trouble signs,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0471627550
• ISBN13: 9780471627555
• Release Date: February 1988
• Publisher: Wiley
• Length: 246 Pages
• Weight: 0.84 lbs.
• Dimensions: 0.7" x 6.0" x 9.1"

Customer Reviews

The best book so far about telemarketing.

As a Director of Marketing for a major firm, I have read most of the books on telemarketing. This by far is the best of the best. It is easy to read and really shows how to market over the telephone. I highly reccommend it.

This is the template for all telecommunications books.

Anyone with interest in comprehensive foundation of business use of telephones can not be without this masterpiece. Total Telemarketing is the book that was and still is required reading for AT & T Executives. This book is a keeper! Don't pick up the telephone to make even one more business call without having this reference in your personal library