The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees

by Mark P. McDonald and Anthony J. Bradley

Book Overview

As a leader, it's your job to extract maximum talent, energy, knowledge, and innovation from your customers and employees. But how?

In The Social Organization, two of Gartner's lead analysts strongly advocate exploiting social technology. The authors share insights from their study of successes and failures at more than four hundred organizations that have used social technologies to foster--and capitalize on--customers' and employees'...

• Format: Hardcover
• Language: English
• ISBN: 1422172368
• ISBN13: 9781422172360
• Release Date: October 2011
• Publisher: Harvard Business Review Press
• Length: 272 Pages
• Weight: 0.55 lbs.
• Dimensions: 1.0" x 6.4" x 9.3"