The Sage Handbook of Digital Marketing

by Tracy L. Tuten

Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations and consumers alike. This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management,...

• Format: Hardcover
• Language: English
• ISBN: 1529743796
• ISBN13: 9781529743791
• Release Date: September 2022
• Publisher: Sage Publications Ltd
• Length: 592 Pages