The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury

by Radha Chadha and Paul Husband

Book Overview

With Hong Kong boasting more Gucci and Hermas stores than New York or Paris, and 94% of young women in Tokyo owners of a Louis Vuitton bag, the Asian consumer is a new target for brand-creation.... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1904838057
• ISBN13: 9781904838050
• Release Date: January 2007
• Publisher: Nicholas Brealey Publishing
• Length: 314 Pages
• Weight: 1.35 lbs.
• Dimensions: 1.1" x 6.3" x 9.2"