The Burger King

by James W. McLamore

Book Overview

The history of Burger King is not nearly as well known as the almost simultaneous development of arch rival McDonald's, but that doesn't mean Burger King's rags-to-$9-billion tale will prove any less... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0070452555
• ISBN13: 9780070452558
• Release Date: January 1997
• Publisher: McGraw-Hill Companies
• Length: 286 Pages
• Weight: 1.45 lbs.
• Dimensions: 1.2" x 6.3" x 9.3"

Customer Reviews

The Burger King in Brazil

I would like to know if the book "The Burger King" will be available in Brazil, in portuguese. Thanks

A Must-Read For Any Entrepreneur

This book unfolds to you the making of a billion-dollar chain store. It shares with you the vision of the author and a dream of a restraurant business. I was deeply moved by how hard Jim has worked when his first two restaurants were starting out, and not even have time to spend with his new-born children. This is very true for any new entrepreneur who is thinking about opening a new business...make the commitment.