Supercharging the Customer Experience: How Organizations Can Drive Performance in Today's Values - Based Economy

by Alan Williams

In nearly all sectors- especially those that are service related- anew business agenda is emerging that is changing the landscape of customer experience and making traditional approaches no longer relevant. Customers are increasingly making choices based on emotion rather than rationale, and their thoughts and feelings can be shared to millions, instantly, in our super-connected world. Furthermore, brands are no longer owned by organizations, but...

• Format: Paperback
• Language: English
• ISBN: 1915951283
• ISBN13: 9781915951281
• Release Date: November 2024
• Publisher: Lid Publishing
• Length: 224 Pages