Streetwise Marketing on the Internet

by Roger C. Parker

Learn how to promote on the Internet by designing an effective Web site, following-up efficiently with customers, transforming a business without risking the current success, and reviewing trends and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1580622550
• ISBN13: 9781580622554
• Release Date: June 2000
• Publisher: Adams Media Corporation
• Length: 332 Pages
• Weight: 1.43 lbs.
• Dimensions: 1.0" x 8.1" x 9.2"

Customer Reviews

Still good as gold

Most books published this long ago look incredibly dated by now. This one isn't. Everything in it still rings true, and it's a shame more websites don't heed this man's advice.

Excellent Treatise on E-marketing!!

I've been marketing and selling on the internet since 1995. There is one specific idea in this book that IF you actually use it, you will almost certainly triple your business. (No kidding) I definitely wish I would have had this book 5 years ago. However, I have it now and the fundamentals are superb. Parker takes you through the strategies that bring people to your web site and develop a web site that gets people to come back again and again. I absolutely love this book and strongly suggest you pick it up. ...Isn't it worth it to gain some powerful, usable and workable strategies that will make you 1000 times the investment?! It's a no-brainer!Kevin Hogan...

Indispensible

I keep referring to Parker's book over and over again. Even someone who has been marketing via the Net for several years will find this text a cogent, insightful and organized source of help. I can't imagine my Web-based efforts without its guidance.

A Must Read for Internet Marketers

Roger Parker displays a solid grasp of internet marketing fundamentals. His unique style presents not only the trends and best practices for relationship marketing on internet, but he also gives detailed implementation information.After reading his book, I have already taken steps to change the approach we are using in several sections of our corporate web site. I also found his discussion of how to engage the customer at each stage of the buying cycle very valuable. For those considering email marketing, this book is a must read. The last section of the book presents a large number of case studies for various types of businesses. Detailed examples of how to use your web site and email at each stage of the customer relationship are included. Best of all, this book [is] a real bargain!

A Must to Read, Then Do

I love this book. It gave me just what I needed--focused, clear steps to creating my business on the Internet. He has all these worksheets. All I have to do is do the work, but the order and process Roger has set up. Reading then doing the worksheets in this book will pay dividends. I am already experiencing that in my business. I'm a small business and his ideas and processes work for me.