Social Media Roi: Managing and Measuring Social Media Efforts in Your Organization

by Olivier A Blanchard and Olivier A. Blanchard

Book Overview

"Blanchard is demanding. He won't allow you to flip through this book, nod your head, and leave. If you're in, you're going to have to invest to get your rewards." --Chris Brogan, president of Human Business Works "Social media isn't inexpensive; it's different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction...

• Format: Paperback
• Language: English
• ISBN: 0789747413
• ISBN13: 9780789747419
• Release Date: February 2011
• Publisher: Que
• Length: 320 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.7" x 6.1" x 8.9"