Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever

by Ric Dragon

Manage all your social media marketing efforts with repeatable, improvable processes

Winner of a 2013 Small Business Book Award for Social Media

"In studying social media we must also embrace social sciences. Sociology, psychology, neuroscience, statistical analysis, ethnography, as well as marketing are at the source of Social Marketology, and Dragon explains how and why it matters to business."
--Brian...

• Format: Hardcover
• Language: English
• ISBN: 0071790497
• ISBN13: 9780071790499
• Release Date: June 2012
• Publisher: McGraw-Hill Companies
• Length: 224 Pages
• Weight: 1.10 lbs.
• Dimensions: 1.1" x 6.2" x 9.1"