Product Assortment and Consumer Choice: An Interdisciplinary Review

by Alexander Chernev

Product Assortment and Consumer Choice examines existing literature and builds on the current theoretical developments across different research domains to develop a set of research propositions delineating the impact of product assortment on consumer choice. Taking a consumer's perspective to examine how product assortment influences decision making and choice, this review defines the consumer aspect of assortment research to answer three key questions...

• Format: Paperback
• Language: English
• ISBN: 1601985347
• ISBN13: 9781601985347
• Release Date: March 2012
• Publisher: Now Publishers
• Length: 74 Pages
• Weight: 0.26 lbs.
• Dimensions: 0.1" x 6.1" x 9.2"