PR 2.0: How Digital Media Can Help You Build a Sustainable Brand

by John Friedman

Digital media offer many of the same characteristics - immediacy, transparency and interactivity - that make one-to-one the most effective form of communication. And yet many organizations do not fully embrace them. They simultaneously underestimate and fear the power of digital communications. And yet these tools, when used strategically, can be an effective part of your communications plan.PR 2.0 will help you:

1. understand how the increasing...

• Format: Paperback
• Language: English
• ISBN: 1910174416
• ISBN13: 9781910174418
• Release Date: January 2015
• Publisher: Routledge
• Length: 84 Pages
• Weight: 0.27 lbs.
• Dimensions: 0.2" x 5.8" x 8.3"