Political Polling in the Digital Age: The Challenge of Measuring and Understanding Public Opinion

by Kirby Goidel and Charles Franklin

The 2008 presidential election provided a perfect storm for pollsters. A significant portion of the population had exchanged their landlines for cellphones, which made them harder to survey. Additionally, a potential Bradley effect -- in which white voters misrepresent their intentions of voting for or against a black candidate -- skewed predictions, and aggressive voter registration and mobilization campaigns by Barack Obama combined to challenge...

• Format: Paperback
• Language: English
• ISBN: 0807137839
• ISBN13: 9780807137833
• Release Date: May 2011
• Publisher: LSU Press
• Length: 160 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.5" x 5.5" x 8.5"