Perspectives on Branding

by Jason Miletsky

Who's the real branding expert: the agency or the brand? Each has a different approach to what brand building's really all about and the methods needed to generate consumer loyalty. Each approaches... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1598638726
• ISBN13: 9781598638721
• Release Date: March 2009
• Publisher: Course Technology
• Length: 276 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.9" x 6.0" x 8.9"