Media Franchising: Creative License and Collaboration in the Culture Industries

by Derek Johnson and Derek Johnson

Book Overview

"Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry."

--Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public...

• Format: Paperback
• Language: English
• ISBN: 081474348X
• ISBN13: 9780814743485
• Release Date: May 2011
• Publisher: New York University Press
• Length: 300 Pages
• Weight: 1.00 lbs.
• Dimensions: 1.0" x 6.0" x 8.9"