Jimmy Carter and the Birth of the Marathon Media Campaign

by Amber Roessner

With the rise of Jimmy Carter, a former Georgia governor and a relative newcomer to national politics, the 1976 presidential election proved a transformative moment in U.S. history, heralding a change in terms of how candidates run for public office and how the news media cover their campaigns.

Amber Roessner's Jimmy Carter and the Birth of the Marathon Media Campaign chronicles a change in the negotiation of political image-craft...

• Format: Hardcover
• Language: English
• ISBN: 0807170798
• ISBN13: 9780807170793
• Release Date: May 2020
• Publisher: LSU Press
• Length: 352 Pages
• Weight: 1.40 lbs.
• Dimensions: 1.2" x 6.6" x 9.1"