Innovations and Challenges in Social Media Discourse Analysis

by Andrew Ross and Michele Zappavigna

Innovations and Challenges in Social Media Discourse Analysis provides a key introduction to the analysis of everyday discourse on social media platforms.

Outlining the challenges involved in the study of social media discourse that includes social interaction, relationality, intersubjectivity and intermodality, this book takes a social semiotic approach to offer a useful reconceptualisation of existing tools and introduces new methodologies...

• Format: Hardcover
• Language: English
• ISBN: 1032190582
• ISBN13: 9781032190587
• Release Date: October 2024
• Publisher: Routledge
• Length: 202 Pages