If You Think It's Tough to Sell, Try Buying: The Complete Guide to Effective Radio Advertising

by Joseph Fiedler and Lee White

This book was written in order to improve radio's success rate and to help save wasted advertising dollars for the people who invest in the medium. Mistakes are made everyday by some large retailers... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0937539201
• ISBN13: 9780937539200
• Release Date: January 1993
• Publisher: Executive Books
• Length: 88 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.5" x 6.2" x 9.3"