How to Get Publicity

by William Parkhurst

Book Overview

Business needs a boost? Invented the software that's going to revolutionize cyberspace? How is everyone going to find out about that fundraiser you're organizing? Publicity is the simple answer to... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 081291161X
• ISBN13: 9780812911619
• Release Date: February 1985
• Publisher: Crown Publishing Group (NY)
• Length: 245 Pages
• Weight: 1.05 lbs.

Customer Reviews

Takes It Beyond the Obvious

Although the book's title is How to get Publicity, that is really not the best reason to get this book. In fact, there are other books that are stronger on how to obtain publicity, like Michael levine's guerrilla PR: wired. No, the real reason to get this book is its secondary title--And Make the Most of It (Publicity) Once You've Got It.Lots of books tell you how to get publicity, but that's where they stop. Fine, you're famous; now what? That's what this book helps you with. That is its strength and what sets it apart from all the rest.

You'll Read It Again and Again

As a writer, this book is essential to making a living. This book talks about getting pr on the web, and how to save money throughout all of your pr strategies. I also liked Guerrilla PR Wired, Michael Levine's book. These two are the only reference books a writer will need to successfully market his or her projects.

Insightful!

Who? Author William Parkhurst. What? A new edition of his public relations primer. When? Now. Why? Because small business needs an Internet-friendly PR update. How? Pretty good, thank you. Putting those five questions at the heart of your press release is only one of the techniques this book describes for creating an effective publicity campaign. Parkhurst focuses on obtaining low-cost publicity, including how to do your own press releases and Web-page designs. Much of the book deals with well-established strategies, including those described in an earlier edition. This edition's new material covers E-publicity and use of the Internet. We from getAbstract recommend this solid basic text to individual entrepreneurs and owners of small businesses.

The book is a must for every writer

How to Get Publicity teaches a writer everything he needs to know about publicity. It is easy to read and packed with great tid bits and gems. Buy this book- you will be happy you did!

A Classic, Now Updated

This is one of my favorite books; I've had earlier editions on my shelf for years. As an author and a publisher, I use Parkhurst's advice to promote books. How to Get Publicity describes writing news releases, media kits, media campaigns, interviews on radio, TV & for print, adverse publicity, the press conference, satellite tours, and much more. As the author of 113 books (including revisions and foreign-language editions) and over 500 magazine articles, I recommend this volume to anyone who has to promote him or herself or their book. DanPoynter@ParaPublishing.com.