Hospitality Cases in Marketing and Operations

by Jennifer A. Galipeau and Anna Graf Williams

This unique case studies book will draw from a broad range of hospitality andbusiness examples. It will appeal to anyone who teaches in the Hospitality Curriculum either as a stand alone or... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0138538395
• ISBN13: 9780138538392
• Release Date: January 1996
• Publisher: Pearson
• Length: 191 Pages
• Weight: 0.73 lbs.
• Dimensions: 0.3" x 7.0" x 9.1"

Customer Reviews

You're management, you figure it out!

These real-life stories are an educational experience. It has given us numerous practice attempts at analyzing the problems that follow in the hospitality industry. We learn well through the examples of real-life, and Anna has done an exceptional job of creating that environment for us.