Handbook of Sport Marketing Research

by William A. Sutton and Nancy L. Lough

Drawing from the seminal works published during the past two decades in Sport Marketing Quarterly, this collection edited by Nancy L. Lough and William A. Sutton brings to light foundational theories... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1935412396
• ISBN13: 9781935412397
• Release Date: October 2011
• Publisher: Fitness Information Technology
• Length: 440 Pages
• Weight: 1.75 lbs.